Red Funnel Opens Up New Sales Channels with Pharos and Hogia

01-10-2008 Isle of Wight specialist, Red Funnel, is the first ferry operator to exploit the exciting new online trade sales channel resulting from a strategic agreement between itself, Pharos Datacom, who provide a trade distribution service for ferry operators, and Hogia, the Finnish based ferry reservations systems’ provider.


The collaboration between Red Funnel, Pharos and Hogia will deliver a link from Red Funnel’s reservations system, supplied by Hogia, to the Pharos Xchange trade hub, enabling strategic trade partners such as tour operators, online travel agents, clubs/ membership organisations and dynamic packaging operators to seamlessly interact with Red Funnel’s reservations system. This new channel will complement Red Funnel’s direct sales channel via its own Web site.

The successful co-operation on this project between Pharos and Hogia, both long established providers in the ferry industry, on the development of a connection between the BOOKIT reservations system and the Pharos trade distribution service, also opens up new selling opportunities for other Hogia BOOKIT users. These users will now be able to take advantage of Pharos’s versatile trade reservations service which currently facilitates ferry reservations between twenty five ferry operators and thirty resellers and intermediaries in Europe.

Jonathan Green, Sales & Marketing Director, Red Funnel, welcomed the agreement, noting;  “We have successfully collaborated with Pharos over many years in the area of passenger reservations and are confident the Xchange solution will enable us to significantly increase sales through strategic trade partner channels”.

Alan Warburton, Managing Director, Pharos Datacom, whose company, over many years, has spearheaded the development of open trading technology in the ferry sector, added; “This collaboration, which takes advantage of our core expertise, brings us closer to achieving more integrated trading links, to the benefit of both ferry operators and their resellers through increased sales and improved market position. ”

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