Launch of My Red Funnel Rewards Loyalty Scheme

22-09-2015 My Red Funnel Rewards, the new points based loyalty scheme from Isle of Wight specialist, Red Funnel Ferries, has been officially launched today.

Thousands of new and existing customers have already pre-registered to join the scheme since it was first announced on 7th August and from today, customers can access their My Rewards account online and start spending the points they have earned to date.

My Red Funnel Rewards is the first loyalty scheme of its kind for the cross-Solent market allowing members by default to earn 4 points for every £1 spent on foot passenger tickets (including Red Jet), new vehicle bookings and food & beverage purchases. Earned points, each worth 1p can be used to buy passenger tickets, make vehicle bookings or purchase food & beverages from any ReFuel or Steam Coffee outlet.

In recognition that many Isle of Wight residents spend a higher proportion of their income on travel, Red Funnel is launching My Red Funnel Rewards Plus exclusively for permanent Isle of Wight residents. Members of My Rewards Plus will receive a generous 5 points for every £1 spent on the aforementioned items instead of the usual 4.

For example: An Island resident who spends a notional £500 with Red Funnel will earn 2,500 points worth £25.00 which can be put towards food & beverage purchases or future ferry trips.

All Red Funnel’s Season Ticket and Saver Ticket holders who are My Reward members will earn points when renewing their tickets and Travel Card holders who already enjoy discounts of up to 20% will make even greater savings when making vehicle bookings, buying passenger tickets or when purchasing food and drinks.

Kevin George CEO commented “We are pleased so many Islanders have pre-registered for My Rewards Plus and we look forward to welcoming many more now the scheme has been officially launched. It is free to join and members can start earning points immediately, effectively reducing the cost of cross-Solent travel by 5% for Island residents. This is in addition to the savings already available for frequent travellers and those travelling at off-peak times”.

New and existing customers can find out more about My Red Funnel Rewards at


Notes to editors:
My Red Funnel Rewards is open to private customers only who book or purchase direct from Red Funnel. Points can only be earned from and redeemed against Red Funnel’s own products and services but not those sold on behalf of third-parties (e.g. accommodation, rail, coach & bus tickets and event & attraction tickets).  The scheme excludes credit account, direct debit, coach and commercial customers and bookings for vans over 5.5m in length or 2m in height.