Isle of Wight Prepares to Go Walking with Dinosaurs
13-03-2013 Red Funnel and the Isle of Wight today announced plans to partner with BBC Earth Films and Twentieth Century Fox to bring Walking with Dinosaurs: The 3D Movie to the island this summer.
The film is the first 3D cinema release from BBC Earth Films, the theatric arm of BBC Worldwide's BBC Earth brand.
Walking with Dinosaurs: The 3D Movie is a major new blockbuster from BBC Earth Films and Evergreen Films set for release globally on the 20th December 2013. The film tells a thrilling story of families born and families torn apart, of growing up, rivalry and competition. Presented by Twentieth Century Fox & Reliance Big Pictures in association with IM Global LLC, the movie will use state of the art 3D technology to take audiences back 70 million years to see our world as it was when Dinosaurs roamed the earth.
The Isle of Wight, crowned the 'Dinosaur Capital of Great Britain' in January, will support the summer film campaign with a raft of activity celebrating the Island's incredible prehistoric history. From summer 2013, Isle of Wight visitors are invited to experience a once in a lifetime journey using digital innovation to bring the Island's history to life.
The Island's tourism team are working closely with the film creators to develop a hands-on digital experience that will introduce visitors to the great ancestors of the dinosaurs featured in Walking with Dinosaurs: The 3D Movie. These ancestors skeletons are one of the many discoveries made on the Isle of Wight where visitors will really be able to walk in their footsteps and learn about the lives of these amazing animals.
David Thornton, Chief Executive of Visit Isle of Wight said: "We're excited about bringing palaeontology, education, entertainment and Hollywood together to create a real life Walking with Dinosaurs experience for holidaymakers. The scientific credentials of the Island are second to none, it's already recognised as one of the most significant locations in Europe for dinosaur finds and so the Isle of Wight is a perfect partner for Walking with Dinosaurs: The 3D Movie."
Twentieth Century Fox Vice President of Partnerships, Ian Morton, continues: “Our partnership with the Isle of Wight this year allows us to reveal our compelling story through the Island’s dinosaur heritage across special locations, drawing upon a wealth of research already undertaken on the Island by palaeontologists. We are looking forward to creating a fun, interactive experience for all the family that will really help bring the adventure of the film to life. We are also exploring a number of amplification opportunities such as hosting a Gala Premiere of the movie on the Island later this year.”
Quote from Isle of Wight Council: Councillor David Pugh, leader of the Isle of Wight Council, said: “We are delighted to have played a crucial role in bringing this exciting project – which will promote the Island to a truly global audience – to fruition. This initiative will further enhance our reputation as an international focal point for pre-historic heritage. We hope this will attract a substantial number of additional visitors, which is great news both for the local economy and efforts to promote the Island as a first-class visitor destination.”
The mammoth event and affinity partnership is being co-ordinated by the Island’s new destination management organisation, Visit Isle of Wight Ltd, in partnership with BBC Worldwide, BBC Earth Films, Twentieth Century Fox and Isle of Wight Council. A summer campaign will be launched to potential summer holiday makers in May and will run throughout the summer months and into the Autumn.
About Visit Isle of Wight please contact: David Thornton, Chief Executive Visit Isle of Wight LTD 07515 747658 firstname.lastname@example.org or Sue Emmerson Press Officer 07766 705672 Sue@visitwight.org www.visitisleofwight.co.uk
About BBC Earth Films please contact:
Emma Finlay, Senior Press Officer, BBC Worldwide Global Brands Tel: 0208 433 2536 or Email: Emma.Finlay@bbc.com
NOTES TO EDITORS
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
From April 2013, BBC Worldwide is restructuring its business to be based around geographic locations, supported by key global business areas.