Children's illustrator creates fun new safety signage

10-11-2011 Children's cartoon illustrator creates fun, eyecatching onboard safety signage for Red Funnel Ferries

Red Funnel Isle of Wight Ferries has teamed up renowned animator of children’s cartoons, Tim Frost, to increase hazard awareness onboard its ferries with a range of important and child friendly safety signage.  The signs feature ten eye-catching cartoon characters in ‘Pete’s Pirate Gang’, each designed to be easily identified and understood by all ages.  The signs have been installed onboard every Red Funnel vehicle ferry and reinforce directional health and safety messages and ship hazards.

Youngsters are encouraged to get involved with the safety aspects of being onboard in a fun interactive way and should look out for one of the salty seadogs’ instructions which include ‘Hold on to your grown-ups, kiddiwinks. It gets mighty windy out there’ and ‘Pirate rules: no running, no jumping, no whinging’.  Children and grown-ups alike can enjoy spotting them throughout the ferry: on stairways, digital screens, windows, paths, doorways and staff uniforms.

Richard Watts, Red Funnel’s Risk, Safety and Security Manager: “Statutory safety signage is often overlooked so we wanted to create something eye catching to make sure the important safety messages are registered. Red Funnel has always taken the health and safety of its passengers very seriously and we think that these fun and friendly signs are a great way of further enhancing the safety message in an accessible way for children of all ages.”

Red Funnel customers will be able to engage with Pete and his Pirates beyond the on-board signage, with plans for the characters to be accessible and engaging on various social media platforms, branded merchandise and on-board activity packs for children. The cartoons were produced by Harrison & Co design in Brighton and signage applications by Signwork in Southampton.

Chris Harrison of Harrison & Co: “The aim of the brief was to increase passenger awareness of the health and safety messages on all the Red Funnel ferries and communicate safety guidance in a memorable and engaging way. We worked with a renowned children’s illustrator to create signage that is noticed by children and parents alike with characters that slot into their surroundings, such as the pirate monkey hanging from his tail on a handrail.”

Getting to the Isle of Wight is easy with Red Funnel. Vehicle Ferries run regularly around the clock from Southampton, which is within easy reach of the M3 and M27. Return Red Funnel Vehicle Ferry travel to the Isle of Wight starts at £45 for a short break, but you can save up to 50% off ferry travel when you book your accommodation through Red Funnel Holidays*. The Red Jet Hi-Speed foot passenger service whisks visitors direct to Cowes in just 25 minutes.