Festival of Heroes
Festival of Heroes returns to The County Showground this July with all your favourite characters who can't wait to meet you!
Foot Passenger Day Return - Adult: £14 | Child: £7
Foot Passenger Period Return - Adult: £23 | Child: £11.50
15% Off Vehicle Ferry Travel
Valid: 18-19 July 2026
T&C's apply, see below.
What's On
The Festival of Heroes is back for 2026 — Thanks to our amazing sponsors, Red Funnel and Enable Law, we’re bringing you a weekend packed with fun for the whole family.
This year, we’ve lowered the gate price and returned to our much-loved old venue, with even more exciting changes on the way.
Expect a huge line-up of incredible characters to meet and greet — from Heroes, Dinosaurs, Princesses, Storybook Characters, Transformers, and Star Wars favourites to K-pop Demon Hunters and stars from your favourite TV shows. Keep an eye on our Facebook page for the full line-up and updates as we get closer to the event.
Enjoy a full arena of spectacular shows , our lively Stage area, and the Toddler Tent, each bursting with activities and performances. And that’s not all — we’re bringing back loads of free activities for everyone to enjoy, including:
• Free Nerf Arena
• Free Crafts
• Free Circus Skills
• Free K-pop Disco Area
• Free Archery
…and more surprises still to come!
There will also be some extra attractions available for a small charge, such as Inflatables, Vintage Amusements, Pony Rides, plus a fantastic selection of stalls, food, and things to browse.
So why not come and join us for the Isle of Wight’s biggest Character Festival and help us raise vital funds for Daisy Chains IW — helping families when they need it most.
Ticket Price is £8pp
Online tickets are available now!
Reg No: 1156801
Getting There
By car: Isle of Wight County Showground, Cowes Road, Northwood, Isle Of Wight PO30 5TP
By bus: Once you arrive at our West Cowes Red Jet terminal, simply catch the Number 1 bus from M&S/Carvel Lane to the County Showground. Plan your journey here.
Travel Offer T&Cs
Vehicle Ferry: Valid for a period vehicle ferry crossing between 18 - 19 July. 2026, or a day return crossing 18 or 19 July 2026, with up to 7 people (additional passenger rates available) in a car. Subject to availability. Conditions: Not valid with any other Red Funnel offer or concession, including standard Travel Card holder discounts. Valid for new bookings only. We reserve the right to withdraw this promotion without prior notice. Standard conditions of carriage apply †A £5 handling charge applies to telephone bookings. Offer available online only.
Red Jet: Valid for a day-return trip taken 18 or 19 July 2026 or a period return between 18-19 May 2026, on any sailing between Southampton and West Cowes. Carriage is subject to availability and is on a first come first served basis. Note: It is not possible to pre-book specific sailing times with these tickets. Offer available online only.
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