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Isle of Wight shop given trading boost

Mon 3 Dec 2012

Isle of Wight shop given trading boost

The Trade Winds Global Gifts shop on the Isle of Wight, which sells fairly-traded gifts from India, Africa, Thailand, and Indonesia to Newport residents and visitors, recently attracted more customers than usual following the launch of a cash mob.

Shoppers flocked en masse to spend at least £5 in the store, after word about the plan was spread via Facebook and Twitter, and at least £100 was spent by visitors overall.

The cash mob idea, which is popular in the US, was the brainchild of Dragonfly owner Julie Jones-Evans, reports the Isle of Wight County Press.

Ms Jones-Evans, who sits on the Isle of Wight Council, said: "The idea is to stimulate the local economy. When people spend money locally, the money spent tends to get recycled locally."

She added that the system will help raise the profile of local shops and hopefully encourage more visitors and travellers to enjoy the island's broad range of stores.ADNFCR-3083-ID-801499553-ADNFCR

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