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New sponsor for Isle of Wight Walking Festival

Wed 23 Jan 2013

New sponsor for Isle of Wight Walking Festival

The annual Isle of Wight Walking Festival is set to kick off again this year and will benefit from a new sponsor in 2013.

Working with Exodus Travels, the organisers are keen to see the festival go from strength to strength, the Southern Daily Echo reports.

Now in its 15th year, the festival will offer more than 250 walks in 2013 to suit individuals of all capabilities. Last year saw more than 20,000 people taking part, making it the most successful festival to date, but the organisers are hoping to beat this figure in 2013.

It will run from may 4th to 19th, while the Autumn Walking Weekend is to be held from October 25th to 28th and will see more people talking to the many spectacular trails and walks of the island.

Ben Roseveare, marketing director from Exodus, told the publication: "We are really excited to be sponsoring the 2013 Isle of Wight Walking Festival.

"I look forward to many special moments at the festival this year, from launching dedicated Exodus walks to organising a special evening event. We can't wait to get involved."

The news follows a recent announcement from chief executive of Visit Isle of Wight David Thornton, who unveiled a new campaign that has been designed to attract more visitors to the island in the coming year.

He stated: "Our number one priority is to encourage more people to come here, over a longer year, bolstering and widening peak periods."

With this in mind, the local tourism authority is to hold a number of key events later in the year that aim to extend the high season for visitors and provide a significant boost to the local economy and keep visitors coming back year after year.ADNFCR-3083-ID-801527467-ADNFCR

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