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New initiative launched to boost Isle of Wight holidays

Mon 17 Oct 2011

New initiative launched to boost Isle of Wight holidays

Tourists may be persuaded to book Isle of Wight holidays as a result of a new initiative that has been launched to encourage people to head to the island and other parts of the south.

Our Land is urging people to reconnect with local landscapes in this part of the country, taking in regions such as the New Forest, the Cotswolds and the Chilterns.

As well as these, the scheme will have a focus on the Isle of Wight, the Kent Downs, the Surrey Hills and High Weald, as well as the South Downs and the North Wessex Downs.

It was noted by the initiative that more than two-thirds of these areas are listed as protected, while it is the first time a collective has come together in order to promote them all as one.

Television presenter Kate Humble is among the famous faces to be lending their backing to the scheme and she pointed out that the UK has some of the world's most beautiful landscapes.

"Not only are these wonderful places to enjoy Britain's nature at its best, they are also packed full of interesting stories of thousands of years of human life," she said.

Humble claimed there is a "powerful" and "resurgent" interest in discovering what Britain has to offer at the moment and the programme is looking to take advantage of this.

Chief executive officer of Visit England James Berresford explains that One Land has been launched within the Strategic Framework for English Tourism the Rural Tourism Action Plan.

He stated that it is a very good example of the work going on all over the UK to encourage people to holiday in areas such as the Isle of Wight and he hopes the idea spreads to other regions.

In order to get the Our Land plan up and running, it was awarded a grant worth £1 million from the Rural Development Programme for England, which is set to be spent over the course of the next two-and-a-half years.

The Isle of Wight is arguably the most popular tourist destination in the Our Land scheme and it is noted on the programme's website that it is under half an hour on the ferry away from the south coast.

It is therefore possible for people to get to the island from London within two-and-a-half hours, transporting urban families into another world and making it ideal for a weekend away.

Writing for the Our Land website, Tom Langley advised those who book Isle of Wight holidays to head to the Stenbury Down to watch a sunset, as he believes this is the best spot to do so on the island, although it is quite a long walk away from Shanklin.

He said: "It is worth it in the end as the view you have from there is absolutely breathtaking, allowing you to see vast amounts of the island."

Kyle Freemantle, Timothy Whittle and Cammi-Louise told the site that the island could be a great place for those who want to go ghost-hunting, due to the fact it is home to a number of buildings thought to be among the most haunted in the UK.

They wrote: "Burnt House Lane in Newport [is] one of our particular favourites, where the ghost of infamous killer Michael Morey has been spotted walking the road brandishing his carpenters axe..."

Janet Street-Porter, ex-editor of the Independent on Sunday and media personality, recently wrote in an article for the Daily Mail's weekend magazine that Ventnor on the Isle of Wight is comparable to Biarritz or Deauville, due to the fact it was "once-chic" and has been restored to its former glory.

According to local news source VentnorBlog, she recommended heading to the town's Botanic Gardens in order to get a snack, before going for a walk along the clifftop.

Posted by Louise ParkesADNFCR-3083-ID-800760998-ADNFCR

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