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Isle of Wight Council focuses on online marketing

Wed 17 Mar 2010

Isle of Wight Council focuses on online marketing

The Isle of Wight Council has stressed its commitment to using the internet to attract potential tourists.

According to Claire Robertson, strategic manager for communications at the authority, tried and tested promotional methods have been widely used over the years.

However, it is adopting a different approach this year in order to encourage more people to book Isle of Wight holidays.

"We're looking to put a significant amount of resource into online marketing," Ms Robertson commented.

Speaking to BBC News, she said the internet is a "growing source of influence on visitors coming to the island".

The Isle of Wight Council's new marketing strategy makes use of popular websites including Twitter, Flickr, Facebook and YouTube.

Online adverts are also being displayed on major search engines such as Google and Yahoo.

According to John Metcalfe, deputy director of economy and tourism at the Isle of Wight Council, this should "really raise the island's profile" on the internet.
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