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Cowes Week unveils new sponsor

Fri 9 Apr 2010

Cowes Week unveils new sponsor

Cowes Week's organisers have revealed they have signed up a sixth sponsor for the world famous sailing regatta.

The latest company to add their support to Cowes Week 2010, which runs from July 31st to August 7th on the Isle of Wight, is Mount Gay Rum.

Michelle Warner, Cowes Week's sales and marketing director, welcomed the news that a brand long associated with sailing had agreed to become a supporting sponsor.

The drinks company's assistant brand manager Sarah Pace added: "We are thrilled to be associated with Cowes Week, one of the world's oldest regattas and it is the ideal platform for us to promote Mount Gay."

Isle of Wight Council, Wightcable, Gill, Tropicana and Liz Earle Cosmetics had all previously agreed deals to sponsor this year's event.

Entries for Cowes Week opened at the end of March, with thousands of sailors expected to take part in the races and around 100,000 people set to travel to the Isle of Wight to watch the action and see the famous firework display.ADNFCR-3083-ID-19713257-ADNFCR

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