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News Release 01-10-2008

Red Funnel Opens Up New Sales Channels with Pharos and Hogia

Isle of Wight specialists, Red Funnel, are the first ferry operator to exploit the exciting new online trade sales channel resulting from a strategic agreement between itself, Pharos Datacom, who provide a trade distribution service for ferry operators, and Hogia, the Finnish based ferry reservations systems’ provider.

The collaboration between Red Funnel, Pharos and Hogia will deliver a link from Red Funnel’s reservations system, supplied by Hogia, to the Pharos Xchange trade hub, enabling strategic trade partners such as tour operators, online travel agents, clubs/ membership organisations and dynamic packaging operators to seamlessly interact with Red Funnel’s reservations system. This new channel will complement Red Funnel’s direct sales channel via its own Web site.

The successful co-operation on this project between Pharos and Hogia, both long established providers in the ferry industry, on the development of a connection between the BOOKIT reservations system and the Pharos trade distribution service, also opens up new selling opportunities for other Hogia BOOKIT users. These users will now be able to take advantage of Pharos’s versatile trade reservations service which currently facilitates ferry reservations between twenty five ferry operators and thirty resellers and intermediaries in Europe.

Jonathan Green, Sales & Marketing Director, Red Funnel, welcomed the agreement, noting;  “We have successfully collaborated with Pharos over many years in the area of passenger reservations and are confident the Xchange solution will enable us to significantly increase sales through strategic trade partner channels”.

Alan Warburton, Managing Director, Pharos Datacom, whose company, over many years, has spearheaded the development of open trading technology in the ferry sector, added; “This collaboration, which takes advantage of our core expertise, brings us closer to achieving more integrated trading links, to the benefit of both ferry operators and their resellers through increased sales and improved market position. ”

Media Enquiries

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Pharos Red Funnel and Hogia

RedFunnel Address

Contact Centre: For travel, accommodation and enquiries call +44 (0)23 8001 9192

Switchboard: Tel +44 (0)23 8024 8500. Fax +44 (0)23 8024 8501.

Registered in England: 002404, VAT number: GB 902 873131. All Rights Reserved, © 2014 Red Funnel (i-016293f1680a487de)

Isle of Wight Port Addresses: Red Funnel Isle of Wight Ferries, Trinity Road, East Cowes, Isle of Wight PO32 6RA | Red Funnel Red Jet Ferries (West Cowes), Fountain Yard, West Cowes, Isle of Wight PO31 7AR.

Southampton Port Addresses: Red Funnel Isle of Wight Ferries (Terminal 1), Terminal 1, Dock Gate 7 off Town Quay Road, Southampton, SO14 2AR | Red Funnel Red Jet Ferries (Terminal 2), Terminal 2, Town Quay, Southampton SO14 2AQ.

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Southampton <> West Cowes, Isle of Wight

Service is operating normally


Southampton <> East Cowes, Isle of Wight

Service is operating normally

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