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myisleofwight campaign launched

Red Funnel launches innovative destination marketing campaign


My Isle of Wight logo

Red Funnel, the Isle of Wight ferry and holiday specialist has launched a new and contemporary approach to destination marketing with the unveiling of a new newspaper style website www.myisleofwight.com

myisleofwight.com aims to capture the true spirit of the Isle of Wight through the eyes of those who live and work there. It offers local insights and hidden gems that are not freely available through traditional tourism websites and meets the growing demand for authoritative and independent information that is full of honest local knowledge.  

The website is part of Red Funnel’s 2011 marketing campaign; however the content is produced independently by people from the Isle of Wight. Some are professional journalists, others are local residents from all walks of life but all are passionate about where they live, work and play.

The content has been compiled and curated by Isle of Wight creative agency ccubed who are responsible for the new website’s design. Deep links to Red Funnel’s existing ecommerce platform at redfunnel.co.uk are used to monetarise the campaign. The activity is being supported by online display banners, outdoor, specialist magazine advertising and social media.

Jonathan Green, Sales and Marketing Director at Red Funnel said: “myisleofwight.com underpins Red Funnel’s 2011 short-break campaign and aims to inspire and engage new visitors with independent content, set in an easy to read newspaper style format. This approach is a first for the Isle of Wight and is one of the first private sector funded destination campaigns of its type in the UK.

Steve Blamire from ccubed commented: “By stepping back and considering the kind of information sought by the target audience when researching a holiday, we commissioned a wealth of relevant and inspiring content including expert features and blog posts by local people as well as groundbreaking rich media, all of which will be regularly updated.”

Red Funnel is hoping that previous visitors to the Isle of Wight will share their insights and knowledge with myisleofwight.com users by regularly posting comments and recommendations. Feedback about the new site is also welcomed.

myisleofwight.com

Media Enquiries

Four bgb
20 St Thomas Street
London
SE1 9BF

t. 0203 697 4200
f. 0203 697 4201

Email the team

RedFunnel Address post@redfunnel.co.uk.

Contact Centre: For travel, accommodation and enquiries call +44 (0)23 8001 9192

Switchboard: Tel +44 (0)23 8024 8500. Fax +44 (0)23 8024 8501.

Registered in England: 002404, VAT number: GB 902 873131. All Rights Reserved, © 2014 Red Funnel (i-951a721e)

Isle of Wight Port Addresses: Red Funnel Isle of Wight Ferries, Trinity Road, East Cowes, Isle of Wight PO32 6RA | Red Funnel Red Jet Ferries (West Cowes), Fountain Yard, West Cowes, Isle of Wight PO31 7AR.

Southampton Port Addresses: Red Funnel Isle of Wight Ferries (Terminal 1), Terminal 1, Dock Gate 7 off Town Quay Road, Southampton, SO14 2AR | Red Funnel Red Jet Ferries (Terminal 2), Terminal 2, Town Quay, Southampton SO14 2AQ.

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Southampton <> West Cowes, Isle of Wight

Service is operating normally

 
 

Southampton <> East Cowes, Isle of Wight

Service is operating normally

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